Drake & Morgan · Creative lead

Drake
& Morgan

Seasonal menu concepts, art-directed photography and editorial, and the investor and property brochures behind a multi-brand expansion.

Drake & Morgan Spring Summer 2019 lookbook cover
The challenge

Grow a much-loved bar group into a multi-brand portfolio, and make every season feel new.

What I did

Created the seasonal concepts, art-directed the photography, wrote and designed the lookbooks, and built the investor communications that sold the growth story.

What changed

The investor pitches I wrote and designed helped secure the acquisition of Corney & Barrow, growing the estate from 9 to 23 sites in one deal.

9 → 23 sites.

“Beautifully written and designed compelling investor pitches which helped us to successfully acquire Corney & Barrow bars, growing our existing estate from 9 to 23 sites.”

Jillian Mac Lean MBE
Founder/CEO, Drake & Morgan

Every season, a new story.

Spring Summer 18: Escape Everyday
SS18 lookbook spread: Light lunches SS18 lookbook spread: Absolute proof cocktails SS18 lookbook spread: Furry friends welcome
Spring Summer 19: Blooming Cocktails and Glorious Venues
SS19 lookbook spread: Walk with us up the garden path SS19 lookbook spread: Breakfast without the scramble SS19 lookbook spread: Wind down at dusk

Creative director: Olçar Tosun · Design: Wildhorse (my studio)

Visual rhetoric, every season

Words that set the table.

Breakfast without the scramble.

All waffle, no kerfuffle.

Walk with us up the garden path.

A bigger pot makes all the difference.

Seeking wild bunch for cross-pollination.

Furry friends welcome.

The growth story, sold.

Investor & property communications
Brochure spread: Making magic since 2008 for over 2 million customers a year
Brochure spread: The space, with floor plans Brochure spread: A proven track record

Story, editorial and art direction for the investor and landlord brochures that helped secure the Corney & Barrow acquisition, taking Drake & Morgan from 9 to 23 bars. The brand’s warmth, backed by the numbers.

New sites, new brand identities and marketing toolkits

Heathrow T4. Spinningfields. One St Peter’s Square. Edinburgh. West India Quay.

Let’s work together.

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